From our roots in Hans Schwarzkopf’s Berlin drugstore over 100 years ago, we have understood hair beauty and care from the inside. Always looking ahead, our vision has set the pace in the market. Always challenging, our brands have revolutionized what’s possible. As part of the phenomenally successful Henkel group, Schwarzkopf Professional and Retail has extended its reach. Today, our innovative products can be found in salons and stores on every continent. We currently hold 7,600 patents – each one a new milestone in hair care.

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Keratin Complex has changed the beauty industry – starting with our “signature” Smoothing Therapy and continuing with a complete range of products and styling tools. Since our launch in 2007, Keratin Complex has led the way with innovative technology and amazing results. It is no wonder Keratin Complex is now the leading smoothing system in the World! All Keratin Complex treatments and styling products are specially formulated to contain natural keratin protein, which rebuilds, restores and rejuvenates all types of hair. No more bad hair days with Keratin Complex!

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The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to The Source of All Things. The brand’s core mission is to provide unparalleled, high performance beauty solutions to salon professionals and their clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best, and most natural ingredients available to the beauty industry. PRAVANA’S anti-corporate philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality brand and product precision, underscored by a responsible and altruistic eco-conscious approach, which includes biodegradable packaging, natural, non-harmful ingredients and a built in charitable contribution for every purchase made.

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Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals. Olaplex reconnects broken disulfide sulfur bonds in the hair. Hair bonds are broken during thermal, mechanical and chemical services. Use Olaplex as a tool. The more you use Olaplex, the more familiar you will become. Both with the benefits for you as a stylist and most importantly for the client in your chair. With this knowledge comes the ability to push hair farther than ever before. How you learn is by continued use and finding which methods work best for you personally.

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